Who We Are


Carolyn’s Hallmark Shop is a four store retail chain that first opened in 1981 in Spirit Lake, Iowa.  The Estherville location was opened in 1983, Webster City followed in 1986, and Fort Dodge started in 2008.  All of our stores are Hallmark Gold Crown and feature the largest selection of Hallmark cards in the surrounding area.  Many first time customers are surprised by the wide selection of gifts that they have not seen at other Hallmark stores and become regular shoppers once they have experienced our store. Each of our locations carry similar merchandise and stock can easily be transferred to any of our outlets. We offer free gift wrapping and the Hallmark Crown Rewards program.