Who We Are


Carolyn’s Hallmark Shop is a three store retail chain that first opened in 1981 in Spirit Lake, Iowa. Our Locations include Spirit Lake, Ames and Fort Dodge Iowa. All of our stores are Hallmark Gold Crown and feature the largest selection of Hallmark cards in the surrounding area.  Many first time customers are surprised by the wide selection of gifts that they have not seen at other Hallmark stores and become regular shoppers once they have experienced our store. Each of our locations carry similar merchandise and stock can easily be transferred to any of our outlets. We offer free gift wrapping and the Hallmark Crown Rewards program.